At Red Oak Recovery, our addiction program guides have reputable experience in the substance abuse industry. Our unique team of qualified managerial professionals work hard to ensure access to effective addiction treatment. With multiple degrees and the necessary certifications, we’re confident our staff will provide the best in comprehensive care.
Jim Norconk earned his Bachelor’s degree at the University of Central Florida in Political Science and went on to earn a Master’s degree in Mental Health Counseling from Springfield College. He is a Certified Addictions Professional and has worked in various roles in addiction treatment programs, including Primary Therapist, Clinical Director and Operations Director. He has taken lead roles in multiple substance abuse treatment facility start- ups and has, most recently, been consulting for treatment facilities assisting with licensing, quality assurance, policy and procedure, marketing, admissions and team development.
When he’s not leading our addiction program guides, Jim is a Blues music fan, plays guitar and enjoys spending with his wife and two boys.
Operations Director, The Willows at Red Oak Recovery®
Becca received a Bachelor’s of Science in Recreation Management from Appalachian State University. She comes to the Willows at Red Oak Recovery® with over 10 years of experience in the wilderness and adventure therapy industry. Becca has spent most of her time serving in leadership and teaching roles and was also a field instructor for two years. She is a WFR and certified NCI instructor.
Becca is dedicated to serving others and believes in the healing power of nature and exercise. Becca enjoys working with young women and helping them find their voice and self-confidence. She was drawn to the Willows because of the holistic approach used with the clients as well as the diverse outdoor activities. Becca enjoys working with a team that is collaborative and passionate about the service they provide.
Becca grew up in Connecticut and moved to North Carolina for college. Her love of backpacking started when she went on an Outward Bound course in Montana. In her free time she enjoys hiking with her husband and three dogs, traveling, and running marathons.
Larry Keller, LCAS, CAI
Larry holds a Master’s degree in Human Services. Larry is also a Certified Substance Abuse Counselor, a certified Drug and Alcohol Counselor, and a Certified ARISE Interventionist. Larry comes to Red Oak with a long wilderness therapy background. He has completed over 200 expeditions in the Pisgah National Forest. As Program Director at Red Oak Recovery, Larry works with the direct care staff to provide exceptional care and exciting programs for our clients.
Larry resides in Danville, Virginia, on a farm, where he grew up, with his wife and youngest son. And he is frequently found outdoors camping, climbing, canoeing or paddle boarding with his four children and four grandchildren.
Nathan Gazaway, CSAC-I
Adventure Program Manager
Nathan is originally from the Atlanta, GA area and spent most of his childhood exploring and wandering around the woods with his twin brother cultivating his love for the forest. Somewhere along the way, Nathan lost his wanderlust to his struggle with drugs, and was grateful to rediscover this in a wilderness treatment program in the mountains of Western North Carolina. Nathan is thankful to be one of the lucky few to have the opportunity to get clean in a treatment facility, and this experience led him to work as an aftercare recovery coach where he had the opportunity to share his own experience and help others achieve a new way of life. Nathan brings his hard won recovery to his position as a Clinical Technician at Red Oak, and knows he has been exactly where all Red Oak clients have been: in the same hopelessness and futility of trying to get clean on their own and failing. Fortunately for Nathan and Red Oak clients, he has found a program that works. His approach to clients is compassionate and understanding, and helps clients understand the impact of their disease on the families that love them. Nathan’s mother is also active in her own recovery community, supporting those with addicted children and offering her experience to those in the destructive wake of the addict. In his spare time, Nathan loves to hike and explore the beautiful piece of Earth that is WNC. He enjoys woodworking and making “useless” pieces of firewood into beautiful, functional works of art. He also spends much of his time working with and mentoring other young men in recovery who are residents of his own previous treatment program.
John grew up in the mountains of Western North Carolina not too far from Red Oak. In Cullowhee NC he learned from a young age to value what nature has to offer. Growing up there, he spent most of his time out in the woods or on a basketball court. Before joining our community John was a crew chief for a Land Surveying company while he worked on his degree in Outdoor Leadership. He also has dedicated the last two years of his life to teaching on the basketball court for local travel ball teams. His experiences of being a leader on the basketball court, both playing and as a coach, have helped him to fine tune his hard and soft skills as a leader.
Initially, John became a Clinical Technician with Red Oak and has used his desire to help others and passion for teaching to boost morale and encourage the clients to go beyond their perceived limits. Now as Logistics Manager John is better suited to understand the client’s needs and help to improve their experience with us here at Red Oak. He loves spending his free time with his wife and family and also enjoys any outdoor activity and/or sport. Go Duke Blue Devils!
Sara Baicich, ART-BC
Logistics Manager, The Willows at Red Oak Recovery®
Sara is originally from Maryland. She came to Asheville in 2014 after living in Philadelphia and getting her Masters in Art Therapy. We welcome Sara to Willows at Red Oak after her years working in wilderness therapy, first as a Field Instructor, then a Logistics Coordinator, and finally as an Experiential Specialist. Previously, she worked for 4 years as an Art Therapist in inpatient psychiatry. Sara loves working in a team and finds logistics work rewarding, helping a program function from behind the scenes so the hard work and growth can be accomplished between the staff and clients.
Sara is a visual artist, loves to dance, go hiking, practice yoga, cook with friends, and loves to travel. She will always have tea with you and she will always be a cat person. No offense, dogs.
Kat Coker, WEMT
A native originally from South Carolina, Kat was drawn to Western North Carolina by her love of the mountains. It was here in Asheville she attended Warren Wilson College and graduated with a bachelor’s degree in Outdoor Leadership. Her focus while at Warren Wilson included valuable topics such as group dynamics and processing, experiential education for disabled populations, developmental psychology, and program planning. After graduation, Kat worked in the outdoor industry for a few years as a lead guide for a zip line company before eventually finding Red Oak and calling it her home.
In the two and a half years Kat has been with the Red Oak clinical rehabilitation team, she has worked her way from a Clinical Technician to Assistant Medical Coordinator, and now proudly resides as the Medical Operations Manager for The Willows women’s rehab program. Her passion for wilderness medicine and love for organization makes her a vital teammate for this role. From medication management for clients, to organizing logistics for medical appointments, Kat is the glue that helps keep the medical and operations teams running smoothly.
Currently a Wilderness Emergency Medical Technician (WEMT-B), Kat enjoys backpacking, rock climbing, and exploring the mountains of WNC. If not wandering outdoors on her day off, you can find Kat anywhere from the local community yoga studio, to baking up a storm in the kitchen.